Wondering if it’s the right time to rebrand? We know that it can feel like a big step as a business owner, so we’ve compiled a few questions to ask yourself before starting the process.
Are you finding that you’re no longer connecting to the audience you dream of working with? Or that you’ve struggled to reach them at all? That’s a sign that you need to reevaluate your brand persona.
Lack of Purpose
Are you finding that you’re so caught up in the day-to-day hustle that you are losing sight of the true purpose behind your business? If so, it’s time to revisit your mission and vision.
Odds are, your business is what you spend a good part of your time focusing on. If you find that you’re lacking inspiration, it may be time to reconsider your brand story and visuals.
Sure, plateaus are a part of any business. Our sales naturally ebb and flow throughout the year. However, if you find that your inquiries have slowed way down it might be time to invest in marketing tools that will allow for growth.
Getting Lost in the Crowd
Are you feeling like you’re struggling to articulate what sets you apart from your competitors? Are you in a saturated market? If so, it would be beneficial to define your differentiating factor.