Branding and Web Design in Fort Wayne, IN & Beyond

We are a boutique graphic design studio specializing in soulful and strategic design by women, for women.

As a graphic design studio, we specialize in marketing design, strategic branding, and website design in Fort Wayne, IN and beyond. Our mission is to ignite inspiration, provide guidance, and offer creative solutions that help small business owners build and share their unique brand stories.

HI, I'M NATALIE

I can't wait to help you grow your business by connecting you with your dream clients. 

The name Caruso Creative comes from my maiden name. I grew up in a giant Italian family that has owned a restaurant called Caruso's for nearly fifty years.  The legacy that my family built instilled a passion in me for pursuing my dreams, supporting my community, and celebrating the entrepreneurial spirit.

I founded Caruso Creative five years ago, based on these values – and I couldn't be happier that you're here.

We Believe

Your brand, website, and marketing materials are so much more than aesthetic. They are your vision. Your story. Your legacy.

Our strategy helps you dig deep into what matters by posing the important questions: Why do you do what you do? What is your story? What do you want to be known for? When you take the time to discover your own unique message, your business doesn’t just emerge from the crowd; it becomes unforgettable.

Our mission is help you build a brand that is not only beautiful, but that leaves an authentic, lasting impact on the world.

Client Love

"she understood my vision better than I could articulate."

"Natalie guided me through this process during a very delicate time—when I was figuring out what I wanted my business to be, how I wanted it to feel, and how I wanted it to show up in the world. It wasn’t just about logos or fonts but about defining my identity as a business owner. And from our first conversation, she understood my vision better than I could articulate... Every detail, from the color palette to the typography, was chosen with thoughtfulness and precision. The entire process was seamless, fun, and completely stress-free. But the best part? I didn’t just gain a brand—I gained a friend. Natalie is as kind and supportive as she is talented and genuinely cares about the people she works with."

– CAROLINE, THE GOODWIN EDIT

On the 'Gram